JustStructure were a startup website build and maintenance company. They needed an identity to be designed, along with stationery and a website layout. I developed the logo using the closing tag HTML characters, and went on to create patterns with these symbols, which were used to add interest and colour at the top of each page. The colours needed to be corporate but fresh, the logo had to work well on dark and white backgrounds to make it easy to apply to various media.
The business cards were created with a Spot UV pattern on the back to add shine in contrast with the matt finish, which helped to give them a contemporary feel.
I went on to work with JustStructure on my other projects for World Health Heroes and Pink Satellite Studios.
