For this branding I created a stylised icon of a stag to represent the main element of the client’s family crest which has the motto ‘Safety in Strength’. The stag motif origin creates a strong story behind the brand, while the stag signifies strength, power and agility: key areas of focus for the STAG fitness classes that are based around using functional strength movements e.g. kettle bells, barbells, ropes, and sandbags.
The logo needed to grow with the business, and have the potential to be applied to clothing, merchandise and fitness equipment when needed at large and small sizes.
