I drew inspiration from the textures featured on lino prints to give the logo a handmade feel. The shapes were drawn from the unusual plant Echinacea Pallida, which the nursery cultivates. The final colours stipulated by the client were muted greens and oranges. The business cards were printed on slightly creamy matt card to support the warmth and personal feel of the identity.
“The finished logo is beautiful, fulfils the brief completely, and whenever I hand out a business card, people always comment on how attractive it is. Laura is a very talented designer, with some great ideas and is a joy to work with. I highly recommend her, and would not hesitate to work with her again.”