Branding Cottage Beauty

My client was setting up a beauty and massage business and needed branding, price lists and social media graphics to be created.

The green colour was requested to match the wall paint of the treatment room. I initially came up with the idea of using a soft woodland green watercolour gradient texture as part of the brand identity to hint at the woodland setting of the treatment room. I presented three initial logo concepts to the client, the other two are shown below.

Alongside the printed output, I supplied the elements of the brand within the programme Canva, for the client to adapt with text for social media as and when she needed them. This way she could take ownership of her brand and update offers seasonally.  The price list was printed on uncoated heavy weight card to give it a premium feel.