Back 2 Basics t-shirt design

Back 2 Basics Fitness & Strength Training

Nick approached me when setting up his fitness and strength training business with the USP that was about using ‘old school’ and forgotten training methods. He wanted to target a wide age range including kids and teenagers through to 50-60 year olds. The logo and imagery needed to work well at a small and large scale, and he had a preference for using lime green in the wording.

Project Details

  • Client:  Nick Hobbs – founder and fitness coach
  • Tasks:  Identity/print design

Back2Basics logo on hoodie
Back 2 basics logo black
Back 2 basics logo white